Independent filmmaking is a creative passion I love. Nothing beat the rush I get writing scripts and directing movies. I am a filmmaking junkie. When one movie wraps I’m looking for my next creative high. I head out looking for a money tree I can shake to produce my next movie. In tough financial times it’s very difficult to find money to make a indie movie.
Many indie filmmakers can relate to the story I am about to share. A few deals fell through for film funding leaving me without the backing to produce my next movie. Life is strange when it comes full circle. Before signing a distribution deal with Maverick Entertainment Group for Consignment co-producer Tim Beachum had a insane idea. At least it was insane to me. He made it possible to stream the first 10 minutes of Consignment online for free. A Virginia Beach based newspaper posted an article online about it. Seems there were not many indie filmmakers doing what we did. It worked out good, but it still took time for what Tim told me about SEO marketing for it to sink in and share with you.
Independent filmmaking success can be reached with SEO marketing. When I started producing movies I had a hard time looking at them as a product when they were done. My thinking has since changed. After a movie is done it needs to be handled like a well packaged and promoted product. I am not taking away from the creative art of making a movie. As a screenwriter and director I dig deep to put all I have into making movies.
Everyone makes mistakes. Every day at work while doing search engine optimization, we make many little mistakes which can be easily rectified or otherwise go unnoticed. But what about those mistakes that could jeopardize an entire campaign and drag your company’s name in the mud? Here are the four biggest threats to your SEO strategy that could hurt your overall operations:
Mistake #1: Taking Up an Unmanageable Project As a rule, do your fair bit of research and understanding before taking up a project. Many a time, clients are unsure about any process and do not have any proper plan or strategy in place. All they want is -success- and, heck, sometimes even the first place in Google search for multiple keywords. You should make sure that your clients are sure about what they want from you and make sure you take up the project only if you are sure you can deliver it.
Mistake #2: Giving Unreal Expectations When taking up an SEO campaign, two things are extremely necessary. First, don’t boast of more than you can achieve. Second, always make sure that the client has a REAL idea of what search engine optimization is all about. It is a long, steady process that requires a lot of perseverance and it almost never shows immediate results. Make sure that the client is aware of realistic factors that determine ranking, like keyword competition. Do not promise more traffic than is feasible or practical. There could be multiple reasons of failed expectations, like not preparing a good timeline or not adhering to one, too much competition or lack of sufficient client investment. Make sure your clients know all about it.
The Internet is filled with different types of forums. Some forums will entertain you, some will get you ideas about specific fields, even some forums will help you to build a network. Now a days, most of the Internet marketers are using forums to promote their website, products or services. Internet marketers prefer forums to build reputations, to drive good traffic to their sites and to sell their products.
By knowing what you are doing, you can market your websites, products, services through forums. The first thing in forum marketing is finding a best forum to join. As I said above there are lots of forums over the Internet. You want to select the best forum, which completely suits your business. Selecting the best forum for your business is a easy way, but promoting your products with that forum is a tedious process.
Most people use one of the various search engines on the internet to find the website they want. After they enter the topic they are interested in, the search engine will detect specific keywords and create a Search Engine Result Page (SERP) for the searcher. As a website owner, your main goal is to have your website rank at the top of this page. Search engines like Yahoo and Google, use a combination of statistics to rank all of their websites and one of these is how many inbound links there are to your website. You can boost your page ranking with DoFollow forum links building.
SEO or search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results, according to Wikipedia. SEO may target different kinds of search, including image search, local search, and video search engines. SEO is and internet marketing strategy and it considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The first basic truth you need to learn about SEO is that search engines are not humans. Unlike humans, search engines are text-driven.
Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully. There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo.
Here are a few SEO terms and definitions. Search Engine: a web site that collects and organizes content from all over the internet. Those wishing to locate something would enter query about what they’d like to find and the engine provides links to content that matches what they want. Another term is white hat SEO which is computer security experts. Another term is black hat SEO which is techniques that are used to get higher search rankings in an unethical manner. Black hat SEO techniques avoid keyword stuffing, invisible text, and doorway pages. Those are just a few examples of SEO keywords and definitions. You can figure out more information on SEO just by reaching it on your computer.